Internet of Things Influencers Company Ranking – Absolute ranking 11/2014

 

Which companies have the highest influence(1) on IoT stakeholders(2)?


  1. Highest influence is determined by the levels of exposure, engagement, and preference on the web, in the press, and on social media
  2. IoT stakeholders includes all people being exposed to the Internet of Things (especially: thought leaders, employees, potential customers, professionals, general consumers)

 


IoT influencers ranking Nov 2014 absolute

Internet of Things Influencers Company Ranking – Relative ranking 11/2014

 

Which firms are most efficient(1) in influencing IoT stakeholders(2)?


  1. Most efficient is determined by the levels of exposure, engagement, and preference on the web, in the press, and on social media. It is normalized for every company by the number of total employees in the company.
  2. IoT stakeholders includes all people being exposed to the Internet of Things (especially: thought leaders, employees, potential customers, professionals, general consumers)


IoT influencers ranking Nov 2014 relative

 

Methodology for the IoT influencers ranking

The framework

The IoT Influencers ranking makes use of the Social Media Valid Framework. It was developed by AMEC, the international association for the measurement and evaluation of communication, to measure social media. The framework has been adapted from the traditional purchase funnel to determine the communication patterns of the social media world. (http://amecorg.com/social-media-measurement/ )

Social Media Measurement IoT influencers ranking

Scoring the companies

The IoT influencers ranking focusses on the first three steps in the Social Media Measurement framework: Exposure, engagement, and preference.

Exposure

Exposure describes the potential audience that is exposed to content or specific messages. It is measured in OTS (opportunities to see).The IoT influencers ranking measures the appearance of the company name in conjunction with IoT in press/news articles. This is used as a proxy for OTS.

Engagement

Engagement describes the interaction that occurs in response to exposed content. It is measured in brand mentions. The IoT influencers ranking distinguishes consumer engagement and professional engagement.

  • Consumer engagement: The ranking measures Twitter hashtag usage of the brand in conjunction with IoT.
  • Professional engagement: The ranking measures brand name usage in LinkedIn discussions in conjunction with IoT.

Preference

Preference describes the ability to cause or contribute a change in opinion or behavior (of the engaged audience). It is measured in “brand association with a topic”. The IoT influencers ranking measures the number of active web searches for a company in conjunction with IoT. This is used as a proxy for preference.

Ranking the companies

Prerequisites to appear in the IoT influencers ranking

Companies must:

  • be tracked in the IoT Analytics database of IoT companies
  • be at least 10 relevant Google searches per month for the company in conjunction with IoT.

Determining the ranking

Each of the four measurement categories are ranked individually: Exposure, Consumer engagement, professional engagement, and preference. Then, an average score is being determined, weighing each of the categories equally. This score is used to determine a final ranking for the IoT influencers.

Absolute vs. relative ranking

The absolute ranking measures which company has the highest overall influence on stakeholders in IoT. Small companies have limited resources and generally a lower brand awareness. These companies will find it a lot harder to influence a large amount of people. Therefore, a second, relative ranking has been established.

The relative ranking measures which company is the most efficient overall influencer on stakeholders in IoT. To determine this ranking, each measure is normalized by the total number of employees in the company.

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