Who we are and how we do IoT market research

IoT Analytics is a leading provider of market insights for the Internet of Things (IoT), M2M, and Industry 4.0. We count more than 30,000 followers, more than 50,000 monthly website visitors, and 500+ corporate customers to date. Our products and services portfolio includes

  1. Market reports and databases on specific IoT topics
  2. Bespoke Research & Consulting Services

Our Work

The Focus Of Our Work Illustration

IoT Analytics is a leading IoT market research / industry analyst firm, focused on the Internet of Things (IoT), M2M, and Industry 4.0. Our aim is to bring you the best and latest market insights around the IoT ecosystem so that you can better understand IoT markets.

While we monitor the general technology business environment and general trends around digital transformation, most of our work is focused on the analysis of IoT markets and IoT companies.

We track IoT market segments, IoT companies, their business cases, market share, M&A activity, and we provide custom IoT market research. Check out our focus areas to get a better understanding of our current IoT market research specializations.

Company Profile

Company presentation

Why work with us?

High-quality analyses

We aim to produce the highest quality research available to you. Our focus is on facts and actionable insights without losing sight of the bigger picture. And… we only publish when we think we got it right.

First-hand information

We attend and speak at approx. 30 global IoT and Industry 4.0-focused events every year and conduct hundreds of interviews with industry professionals. This allows us to shape our unbiased, third-party view.

Trusted by leading companies

We have served 500+ customers to date, many of which are Fortune Global 500 firms and returning customers. Our customers rate us 4.6/5 on average, highlighting the depth and comprehensiveness of our research.

Our Vision

Accelerating IoT adoption through important insights

We believe that technology plays a vital role in making the earth a better place – If employed correctly it makes people healthier, safer and our environment less polluted. IoT is one of the key technological advancements towards this vision and we want to play our role in helping achieve this vision.

At IoT Analytics, our goal is therefore to supply market participants in the IoT ecosystem with accurate information that enable them to go to market quicker and build safer and better IoT solutions.

Our team shares a passion for the Internet of Things and we are here to make the information available to you. We mine the web for relevant data, speak to experts deploying and offering IoT solutions, conduct relevant surveys, and package these data points in ways that make for compelling insights that our customers can use for better decision-making.

Our Team

Knud Lasse Lueth

Chief Executive Officer

Knud is the founder of IoT Analytics. He has extensive background working with IoT software and hardware companies and builds on a consulting and manufacturing background.

Pratik Akhairamka

Chief Commercial Officer

Pratik leads the sales and account management team. He has a successful background as head of sales at a Fortune 500 firm, strategy consultant and an MBA from INSEAD.

Marta Simeonova

Senior Consultant

Marta leads various consulting projects. She has experience in general and technical management of international digital transformation projects with 15+M€ budgets and an MBA from INSEAD.

Matthew Wopata

Principal Analyst

Matthew is a principal analyst based in the USA, focusing on industrial technologies. He is IoT Analytics’ lead expert for Industrial IoT (incl. Industrie 4.0, Industrial Software)

Eugenio Pasqua

Principal Analyst

Eugenio is a principal analyst focusing on the future of communications. He is the lead expert for IoT Connectivity (especially M2M, LPWA, and 5G)

Philipp Wegner

Senior Analyst

Philipp is a senior analyst focusing on quantitative analysis, surveys and market models. He has a background in Economics and market research.

Satyajit Sinha

Senior Analyst

Satyajit is a senior analyst focusing on IoT components, modules, and other hardware, along with IoT connectivity and security. He has a background in market research analysis and equity research.

Thomas Meier

Senior Analyst

Thomas is a senior analyst at IoT Analytics.

Fernando Brügge


Fernando covers diverse topics ranging from Industrial IoT to Smart City. He has a background in Psychology and Cognitive Science.

Sharmila Annaswamy


Sharmila is part of the Industrial IoT analyst team. She has a background in Engineering and experience in Market Research focused on factory automation and advanced manufacturing technologies.

Marilou T.

Account Manager

Marilou leads all our account management activities and is responsible for general administration tasks.

Hoang Pham Van

Marketing Manager

Hoang is responsible for Website SEO, Social Media and blog activities. He also acts as support in media creation and Website administration.

Alice Schenk

HR/Marketing Manager

Alice leads our HR management and customer satisfaction activities. Additionally she supports in marketing related topics. She has a background in consulting and e-commerce management.

Saverio Romeo

Strategic Adviser

Saverio is IoT Analytics’ strategic adviser. His expertise revolves around entrepreneurship in IoT and emerging technology, the impact of blockchain on innovation and more.

Chris Hoemeke

Strategic Adviser

Chris is an IoT Analytics Strategic Adviser. His expertise focuses on factory floor connectivity to the ERP systems; from Sensors to Insights.

Gary Mintchell

Strategic Adviser

Gary is an IoT Analytics Strategic Adviser. His expertise includes digital manufacturing technology innovation including how IoT improves manufacturing enterprise success.

Flavio Bonomi

Strategic Adviser

Dr. Flavio Bonomi is an IoT Analytics Strategic Adviser. His expertise includes data networking, fog / edge computing, and industrial IoT. Flavio has founded multiple IoT companies, published 100+ papers and is co-inventor in 60+ patents.

Our Team in Action

The IoT Analytics team attends various conferences, fairs and events every year. We update you on a regular basis about things we learned at those events.

IoT Analytics in the News

Our work recently appeared in the following publications.

January, 2021
Robotics and Automation News
Software-based PLCs pose challenge to traditional hardware infrastructure

[…]By Sharmila Annaswamy, IoT Analytics.
Software is increasingly replacing hardware in industrial environments. Software-based programmable logic controllers (Soft PLCs) today are reliable, powerful and flexible.
Soft PLC adoption is expected to double between 2019 and 2025, posing an “innovator’s dilemma” for incumbent industrial automation vendors.
Actions taken by incumbents will prevent significant disruption in the near-term, but the long-term threat of soft PLCs will remain.[…]


September, 2020
Automation World
Making Sense of the Industrial Analytics Market

[…]According to IoT Analytics, the industrial AI and analytics market hit $15 billion in 2019, with the top use cases being predictive maintenance, cited by nearly a quarter of respondents (24.3%), followed by quality inspection and assurance (20.5%), manufacturing process optimization (16.3%), and supply chain optimization (8.4%).[…]


August, 2019
Ranking der 25 besten IoT-Plattformen

IoT Analytics, Spezialist für Studien und Marktübersichten rund um die Themen Internet of Things (IoT), M2M, und Industry 4.0, hat vom Januar 2019 bis März 2019 Endanwender nach ihren Erfahrungen mit IoT-Plattformen gefragt. Die Ergebnisse wurden jetzt in dem 184-Seiten umfassenden IoT Platforms End User Satisfaction Report 2019 veröffentlicht.[…]

Forbes logo

June, 2019
Seven Things You Need To Know About IIoT In Manufacturing

[…]Capgemini estimates that the size of the connected products market will be $519B to $685B by 2020. These and many other fascinating insights are from IoT Analytics’ study […]

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December, 2018
2018 Roundup Of Internet Of Things Forecasts And Market Estimates

[…]”IoT Analytics predicts the global market for Internet of Things is expected to grow 37% from 2017 to $151B in 2018.” […]

Roland Berger company logo

July, 2018
Roland Berger
Predictive Maintenance – From Data Collection to Value Creation

[…]”Globally, we expect the market for PdM to grow by 20 to 40 percent a year across all industries and applications. ” […]

World Economic Forum logo

January 17, 2018
World Economic Forum
Internet of Things: Guidelines for Sustainability

[…]A database of over 640 IoT projects were mapped against 17 SDGs with the following results: – 84% of the 643 analysed IoT deployments support or have the potential to support the SDGs – 75% of these focus on five SDGs which are closer to commercial and industrial applications; SDG 9 (industry, innovation and infrastructure), SDG 11 (sustainable cities and communities)[…]The project has been supported by IoT Analytics GmbH: Knud Lasse Lueth, Chief Executive Officer, and Abhay Rastogi, VP Strategy, Business Development and Partnerships.

Industrial Internet Consortium logo

October 24, 2017
The Industrial Internet Consortium
IIC’s IIoT Analytics Framework Technical Report

[…] Business Leaders have increasingly recognised the importance of industrial analytics. A recent survey  carried out by IoT Analytics GmbH found that 69% of surveyed business leaders or industry analysts consider industrial analytics crucial for their businesses within 5 years and want to apply analytics to strengthen their businesses. The same survey found that analytics on physical objects and machines rank high in importance. predictive and prescriptive maintenance of machines (at 79% of surveyed considering it extreme or very important ) ranks at the top, slightly surpassing consumer and market related analytics (at 77%).

August 7, 2017
IoT Now
Should ‘secure’ solution vendors be excited at sales impact of US Senate’s IoT Cybersecurity Act?

[…] Knud Lasse Lueth, managing director at IoT Analytics GmbH tells IoT Now, “Government legislation, such as this Bill [IoT Cybersecurity Improvement Act], can be a driving factor for improving IoT security. Our recent research suggests that there are at least 150 IoT security vendors on the market that may directly benefit from this bill. Right now, overall security spending for IoT projects is in the single digit percentage range of the total project costs, often below 1%. However, given the severe implications of a breach, it probably should be higher. And there should be an increased focus on aspects such as patch management, especially after the recent Mirai and WannaCry attacks on IoT devices.”

Forbes logo

July 19, 2017
Particle Raises $20 Million To Clean Up The Chaos Of 450 Separate IoT Platforms

With so many platforms, companies disappear almost as often as they appear, leaving early adopters in the lurch: “More than 30 of the companies included in the 2016 edition of the list have ceased to exist,” says IoT Analytics’ analyst Zana Diaz Williams.

iot evolution logo

July 5, 2017
IOT Evolution
450 IoT Platforms and Counting

[…] IoT Analytics Managing Director Knud Lasse Lueth said: “The market for IoT Platforms continues to get more crowded and fragmented. However, the dynamics are shifting: while we continue to witness a constant stream of new startups entering this space, most of the larger vendors seem to have made their bets by now – organic new entrants by multinationals are becoming rare.”

Financial Times logo

June 27, 2017
Financial Times
The internet of things: industry’s digital revolution

The likes of GE and Siemens are investing billions in the ‘industrial internet’ but will face competition from IT groups and start-ups

Forbes logo

December 19, 2016
Industrial Analytics Based On Internet Of Things Will Revolutionize Manufacturing

A fascinating report on how Industrial Analytics is maturing based on advances in the areas of IoT, machine learning, and big data analytics […] Research firm IoT Analytics GmbH was selected to conduct the study.

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