Who we are and how we do IoT market research

IoT Analytics is a leading provider of market insights for the Internet of Things (IoT), M2M, and Industry 4.0. More than 40,000 IoT decision makers rely on our data-driven market research every month. Our products and services portfolio includes free insights on IoT markets and companies, focused market reports on specific IoT segments and Go-to-Market services for emerging IoT companies.

Scope of Work

The Focus Of Our Work Illustration

IoT Analytics is a leading IoT market research / industry analyst firm, focused on the Internet of Things (IoT), M2M, and Industry 4.0. Our aim is to bring you the best and latest market insights around the IoT ecosystem so that you can better understand IoT markets.

While we monitor the general technology business environment and general trends around digital transformation, most of our work is focused on the analysis of IoT markets and IoT companies.

We track IoT market segments, IoT companies, their business cases, market share, M&A activity, and we provide custom IoT market research. Check out the “IoT segments” tab to take a deeper look at the current focus areas of our IoT market research.

Company Profile

Company presentation

Awareness & reach: Our insights are trusted by more than 40k people per month

Awareness Reach IoT Analytics Jan 2017

Why work with us?

High-quality analyses

We aim to produce the highest quality research available to you. Our focus is on facts and actionable insights without losing sight of the bigger picture. And… we only publish when we think we got it right.

First-hand information

We attend and speak at approx. 20 global IoT and Industry 4.0-focused conferences every year. This allows us to shape our unbiased, third-party view and test some of our opinions with other industry professionals.

Large global audience

With 40k highly-engaged website visitors per month and more than 10k people subscribed to our email updates we are able to supply our research to a much larger target audience than many of our competitors.

Our Vision

Accelerating IoT adoption through important insights

We believe that technology plays a vital role in making the earth a better place – If employed correctly it makes people healthier, safer and our environment less polluted. IoT is one of the key technological advancements towards this vision and we want to play our role in helping achieve this vision.

At IoT Analytics, our goal is therefore to supply market participants in the IoT ecosystem with accurate information that enable them to go to market quicker and build safer and better IoT solutions.

Our team shares a passion for the Internet of Things and we are here to make the information available to you. We mine the web for relevant data, reach out to experts employing and offering IoT solutions and come up with relevant insights for our customers.

Our Team

Knud Lasse Lueth


Knud is the founder of IoT Analytics. He has extensive background working with IoT software and hardware companies and builds on a consulting and manufacturing background.

Padraig Scully

VP Market Research

Padraig leads the market research team at IoT Analytics. He has several years of experience in telco and technology research. Current focus areas include IoT platforms, LPWAN, and M2M

Hoang Pham Van

VP Marketing/Sales

Hoang is responsible for all marketing related activities. He manages the social media and website presence, organizes mail campaigns and moderates the newsletter

Julian Rickert

Industrial IoT Analyst

Julian is a research analyst focusing on the future of industrial technology: Industrie 4.0, industrial internet, IIoT. His background is in industrial/ mechanical engineering

Zaña Diaz Williams

Industrial IoT Analyst

Zaña is a research analyst focusing specifically on the future of industrial technology: Industrie 4.0, industrial internet, IIoT. Her background is in production technology and management

Thomas Meier

Data Scientist

Thomas studied physics focused on semiconductors. He uses his gained knowledge in data processing to operate in spheres of data exploration, web-mining and automation .


Our Contributors and Partners

Jan Kotzorek

Business Development

Jan is an independent partner, supporting the business development of IoT Analytics and building on his ebusiness platform experience as co-founder of smartvertise.

Moritz Bolle

Industry 4.0 Consulting

Moritz supports IoT Analytics as an independent consultant in the area of Industry 4.0 / Industrial internet. He was previously a project leader at BCG

Thomas Lauth

Independent Researcher

Being a tech enthusiast and expert in digital business models, Tom enjoys applying his experience in consulting and data analysis to IoT markets

We are hiring! Would you like to join us in further growing the leading market research company for the Internet of Things? –> Get in touch! <–
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