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The top 10 enterprise generative AI applications – Based on 530 real-world projects
In short Generative AI is used across departments. Most of the 530 identified generative AI implementations are in customer support, marketing, IT, operations, and R&D. Customer issue resolution is the top application. 49% of projects focus on customer support, with issue resolution alone...
The evolution of enterprise IoT asset tracking: From locating assets to optimizing operations
In short Asset tracking has become an integral part of enterprise operations, with large firms tracking over 166,000 assets daily, according to IoT Analytics’ IoT Asset Tracking & Visibility Adoption Report 2025. Enterprise IoT asset tracking has evolved across 7 dimensions: 1) asset type, 2)...
State of enterprise IoT in 2025: Market recovery, AI integration, and upcoming regulations
In short IoT enterprise spending grew 10% in 2024, its lowest rate in over a decade, according to IoT Analytics’ 89-page State of IoT Spring 2025 report (published February 2025). Hardware segments struggled the most, while software and cloud-based solutions continued to expand. India experienced...
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We have approximately 60 years of combined IoT industry experience in the team. All our analysts have extensive industry backgrounds and a unique global network across both vendor and end-user communities and across all major industries.
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What I enjoy most is that IoT Analytics often conducts in-depth analysis of IoT from both technical and industry dimensions, especially in certain perspectives where some of the analytical angels are precise and profound. I think IoT Analytics’ analysts have a very deep industrial understanding, which leads all of us to rethink.
Zhen Guan
Senior Partner Technology Strategist, Microsoft
We engaged IoT Analytics to perform digital ecosystem and competitive intelligence gathering, and were very pleased with their depth of understanding of the Industrial Internet of Things. Their team worked with us in a highly collaborative manner, and delivered a series of reports that were greatly appreciated by the digital leadership team and other key stakeholders in Marketing & Sales. I’d recommend this boutique firm without reservation.
Kathleen Conroy
Vice President, ABB Group
We engaged IoT Analytics to understand how IoT supports Sustainable Development Goals as defined by the UN. IoT Analytics helped us conduct interviews with over 40 executives and experts across the IoT ecosystem. The subsequent analysis and IoT guidelines we developed together informed high level discussions with senior executives and public figures in Davos and will be a strong reference for our future work. I am very impressed with IoT Analytics’s professional approach and their ability to help us connect the dots between IoT and sustainability. Their commitment to the success of our project is praiseworthy.
Rodrigo Arias
Content Lead for Technology, Media and Digital Industries
World Economic Forum
Great to see a paper give an accurate representation of how data science and analytics are used – much better than the generic papers from the Big 5 firms.
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Director Client Services
Silicon Valley Data Science (SVDS)
I purchased the recent list of 1600 IoT projects and it is a great report.
Worth the price for sure.
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Ventures: Mi6 Agency / Silicon Halton / TechIgniters
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