IoT Asset Tracking & Visibility Adoption Report 2025

• Which are the most tracked assets and what is being tracked for each asset?
• Which use cases are enabled from asset-tracking solutions?
• Which are the most used tracking technologies, and which company systems are integrated with the tracking solution?
• How scalable/integrated are the implemented solutions, and how is the data transmitted/analyzed?
• Which are the most used vendors, and how satisfied are their customers?
• What are the strengths and weaknesses of individual vendors in the market?
• How are adopters selecting asset-tracking solutions?
• What challenges did they face when implementing, and what tips do they have for a successful implementation?
• What ROI have companies seen from their implementations, and how did this meet their expectations?
• How much are companies spending on asset tracking and how is that spending expected to develop in 2025?

Asset Panda

Honeywell

IBM

Microsoft

Oracle

Project 44

SAP

Samsara

Sensitech

Verizon

Zebra

The IoT Asset Tracking & Visibility Adoption Report 2025 is part of IoT Analytics’ ongoing coverage of the IoT in general. The information presented in this report is based on an extensive survey of 100 adopters of asset-tracking solutions in the manufacturing, retail, and construction industries. The purpose is to inform other market participants about the current state of asset tracking across companies. Survey participants were selected randomly, and their knowledge was verified independently. To ensure complete objectivity, IoT Analytics did not alter or supplement any survey results and did not accept participants who were suggested by third parties (e.g., customers from specific vendors)—and where it’s heading.

Understand the current state of IoT asset tracking adoption

The IoT Asset Tracking & Visibility Adoption Report 2025 is a data-centric market research publication by IoT Analytics. It explores the real-world adoption of IoT-based asset tracking and visibility solutions. Based on a global survey of 100 qualified decision-makers, the report investigates how companies track physical assets using technologies like GPS, RFID, and IoT sensors. It highlights adoption levels, tracked asset types, vendor involvement, and spending patterns across industries, offering C-level executives and strategists a comprehensive reference point for benchmarking.

Structured analysis across key areas of asset tracking

The report is organized into clearly defined chapters, each covering a specific aspect of IoT-based asset tracking and visibility adoption:

• Executive summary. Highlights of the key findings and conclusions from the survey analysis.
• Introduction. Context and definitions, including the scope of asset types, environments, and visibility goals.
• State of asset tracking. Examines which assets are tracked, how many, which attributes are monitored, and the implementation footprint across use cases.
• Technology insights. Reviews tagging technologies, connectivity protocols, software platforms, integration levels, and data transmission frequency.
• Vendor insights. Details which solution providers are used, customer satisfaction levels, and vendor strengths/weaknesses.
• Drivers, success factors & challenges. Covers project goals, implementation bottlenecks, and best practices.
• Spending, ROI & business outlook 2025. Discusses current and planned investment levels, ROI findings, and future expectations.
• Methodology and appendix. Outlines survey methodology, respondent demographics, and additional charts.

Insights into what companies are doing in the field

The report provides a detailed snapshot of how companies are applying IoT-based asset tracking today. Based on end-user input, it allows market participants to understand what is being tracked, how it is being tracked, and why:

• Asset types and tracked data. Understand which assets are being monitored and what attributes—like location, temperature, or vibration—are tracked by end-users.
• Scale of deployment. See how many assets are currently tracked per type and what share of total assets companies aim to monitor in full rollouts.
• Technology and integration. Learn which connectivity technologies and sensor types are used in practice, how often data is transmitted, and how tracking systems are integrated into enterprise platforms like ERP or inventory management.
• Software and use cases. Discover which software platforms support tracking and what use cases—such as theft prevention, predictive maintenance, or inventory optimization—are actively enabled by users.
• Vendor landscape. Identify which solution providers are being used, what parts of the solution they deliver, and how satisfied users are with their performance.
• Spending and ROI. Benchmark how much companies are spending annually, how budgets are expected to change in 2025, and what levels of ROI are achieved across asset types.
• Implementation realities. Gain insight into how end-users select solutions, handle time-sensitive data, overcome deployment challenges, and what they cite as key success factors.

A downloadable sample of the report is available to preview the structure, explore example insights, and assess the data depth. It provides a grounded foundation for organizations looking to benchmark or plan their IoT asset tracking initiatives.

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