Description
IoT Commercialization & Business Model Adoption Report 2020
The IoT Commercialization and Business Model Adoption report 2020 and is part of IoT Analytics’ ongoing coverage of Industrial IoT and Industry 4.0 (Industrial IoT Research Workstream).
The purpose of this report is to inform other market participants, most notably other OEMs that start developing their own connected IoT product as well as their vendors.
Read the corresponding blog post here.
Find out:
- Which features are companies offering alongside their smart connected products and what is the time-to-market?
- How do companies position their products in the market (customer segment, target geography, novelty of product)?
- How to align the value chain with the new product offering (specific actions and organizational processes on department-level)?
- Which revenue model to select (what to monetize, how to design the revenue stream, which sales channel to use)?
- How well-perceived is the Equipment-as-a Service (pay per use) model and what are its drivers or barriers?
- How to price the smart connected IoT product (pricing strategy, billing frequency, finding the right pricing level)?
- How to drive adoption once the product is launched (adoption success factors, which customers to target first)?
- How to measure success of the IoT connected product (time to amortization of investments, which KPIs to use)?
- What are successful companies doing differently compared to their competitors?
- What are some examples (case studies) of recent introductions of Smart Connected IoT products?
Available pricing plans:
See Terms & Conditions for license details.
Single User License
189 page PDF- 1 named user (in your organization within the country of purchase)
- Complete adoption report in PDF
- Complete adoption report in PPT
- 1 hour discussion with the analyst team
Team User License
189 page PDF- 1-5 named users (in your organization within the country of purchase)
- Complete adoption report in PDF
- Complete adoption report in PPT
- 1 hour discussion with the analyst team
Enterprise Premium License
189 page PDF, PPT- Report may be distributed to all employees of the enterprise
- Complete market report in PDF
- Complete market report in PPT
- 1 hour discussion with the analyst team
At a glance:
The IoT Commercialization and Business Model Adoption Report 2020 analyses the process of commercializing smart connected IoT products along three main chapters. Additional learnings are incorporated into 7 characteristics of successful IoT implementations and underlined by 10 case studies.
Different market positioning strategies are examined by industry, region, and costumer focus. The market is analyzed along product novelty, customer decision makers, customer segment and the geography of the customer.
Major roadblocks and key learnings are revealed along the value chain. Relevant departments are ranked by how much they are affected by the introduction of the smart connected IoT product.
A deep-dive on Equipment-as-a-service (EaaS) shows not only the diffusion of this model but also drivers, barriers and expectation of customers’ shift.
Not only are the most common frequencies of billing and the pricing determination techniques shown, but also detailed quotes and insights on how to find the right price.
Asked for the importance of 11 success factors for driving customer adoption, respondents had a clear first place, along all regions and disregarding the customer focus.
Based on an open text question that asked for things that did and did not work for the respondents when driving customer adoption unique insights are deducted.
7 key insights that differentiate successful from less successful commercializations are drawn from the analysis and presented in a separate chapter
Finally, 10 case studies underline the findings and show issues and respective solutions. For each product commercialization a project description, business model, technology partners and notable highlights are shown.
Table of contents:
Selected companies mentioned in the report:
Schindler, thyssenkrupp, Atlas Copco, Caterpillar, Boeing, Toshiba, Volvo, Faurecia, irobot, KSB, La Ciambali, and more.
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