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IoT Mobile Operator Pricing and Market Report 2024-2030

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A 159-page IoT mobile operator market report, detailing market size & outlook, competitive landscape, connectivity types, data plans, MNO/MVNO offerings, and IoT pricing benchmark.
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Document type: PDF, XLSX, PPTX
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Published: July 2024
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Main author: Kalpesh Baviskar
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About the report

The IoT Mobile Operator Pricing & Market Report 2024-2030 is part of IoT Analytics’ ongoing coverage of IoT hardware and connectivity. The report looks at the market for mobile operators and provides specific insights into different types of connectivity, data plans, and distinct offerings by Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs).​ Additionally, the report includes an IoT Mobile Operator Pricing benchmark, offering valuable insights into IoT pricing dynamics across different regions and types of connectivity.​

The main purpose of this document is to help our readers understand the landscape of cellular IoT mobile operators.

Overview of the IoT mobile operator market

The mobile operator market is undergoing a significant shift. Cellular IoT connectivity is experiencing explosive growth, with projections indicating it will account for 3.2% of total mobile operator revenue by 2030.

China Mobile currently dominates the global IoT landscape, boasting a remarkable 46.2% market share in global IoT connections (2023).

IoT Analytics’ comprehensive research delves into trends and challenges within the mobile operator market. Notably, the data reveals a significant price disparity: Mobile Network Operators (MNOs) charge 77% more for the 101-500 MB data band compared to Mobile Virtual Network Operators (MVNOs) offering 4G LTE data.

Definition: Network operator

Definition Network Operator

A network operator is an organization or entity that owns, operates, or leases the infrastructure and resources required to provide telecommunication services. This includes the deployment and maintenance of physical network infrastructure, such as cell towers, base stations, and switching centers, and the management of frequency spectrum licenses.

Network operators can be further categorized into four types:

  1. Mobile network operators (MNO)
  2. Mobile virtual network operator (MVNO)
  3. Mobile virtual network enabler (MVNE)
  4. Mobile virtual network aggregator (MVNA)

IoT pricing and billing considerations

This report details six IoT pricing and billing considerations:

  1. Vendor pricing models
  2. User selection criteria
  3. Parameters for billing structure
  4. Common billing structure
  5. Billing structures per pricing model
  6. Biling support and enhancement

The included mobile operator pricing benchmark covers comparative analyses of operators for specific user scenarios:

    • Cellular IoT connectivity data price by data bands in $
    • Pricing comparison by IoT mobile operator by data band
    • Cellular IoT connectivity data price by technology in $
    • Pricing comparison by IoT mobile operator by technology
    • Cellular IoT connectivity avg price per MB by data bands in $
    • Pricing comparison by IoT mobile operator by data band and MB
    • Cellular IoT connectivity avg price per MB by technology in $
    • Pricing comparison by IoT mobile operator per technology and MB
    • Cellular IoT connectivity plan price by data bands for MNO in $
    • Cellular IoT connectivity plan price by data bands for MVNO in $
    • Pricing comparison by IoT mobile operator
    • Price per 1 MB + per 1 SMS by data bands for MNO in $
    • Price per 1 MB + per 1 SMS by data bands for MVNO in $
    • Pricing comparison by IoT mobile operator per data band

IoT Pricing Database structure

Database for IoT Pricing

IoT Analytics collected information on IoT data pricing from 14 MNOs and 7 MVNOs. The database contains information on 150 IoT Plans (300K individual data points). Each data plan has been classified into 30 columns.

Table of Contents

IoT Mobile Operator Pricing & Market Report 2024 – 2030 (PDF)

  1. Executive summary
  2. Introduction
    1. 1.1 Introduction: Chapter overview and key takeaway
    2. 1.2 How IoT Analytics defines the “Internet of things”
    3. 1.3 Definition: Connectivity
    4. 1.5 Global cellular IoT market forecast
    5. 1.6 Cellular IoT connectivity value chain
    6. 1.7 Definition: Network operators
    7. 1.8 Business model: Network operators
  3. Market size & outlook
    1. 2.1 Market size & outlook: Chapter overview and key takeaway
    2. 2.2 Global cellular IoT connections 2018-2030 (in Bn)
    3. 2.3 Global cellular IoT connections by technology 2018-2030 (in B)
    4. 2.4 Global cellular IoT connections by operator 2018-2030 (in Bn)
    5. 2.5 Global cellular IoT connections by industry 2018-2030 (in Bn)
    6. 2.6 Global cellular IoT connectivity revenue 2018-2030 (in $Bn)
    7. 2.7 Global cellular IoT connectivity revenue by technology 2018-2030 (in $Bn)
    8. 2.8 Global cellular IoT connectivity revenue by operator 2018-2030 (in $Bn)
    9. 2.9 Global cellular IoT connectivity revenue by industry 2018-2030 (in $Bn)
  4. Competitive landscape
    1. 3.1 Competitive landscape: Chapter overview and key takeaways
    2. 3.2 Competitive Landscape – Overview
    3. 3.3 Global cellular IoT connections – Market share (2022–2023)
    4. 3.4 Global cellular IoT connectivity – Revenue market share (2022–2023)
    5. 3.5 AT&T: Operator overview
    6. 3.6 Verizon: Operator overview
    7. 3.7 Deutsche Telekom: Operator overview
    8. 3.8 Vodafone: Operator overview
    9. 3.9 Orange: Operator Overview
    10. 3.10 Telefónica: Operator overview
  5. General IoT pricing & billing considerations
    1. 4.1 General IoT pricing & billing considerations: Chapter overview and key takeaways
    2. 4.2 6 key IoT pricing and billing considerations
    3. 4.3 Vendor pricing models
    4. 4.4 User selection criteria
    5. 4.5 Parameters for billing structure
    6. 4.6 Common billing structure
    7. 4.7 Billing structures per pricing model
    8. 4.8 Billing Support and enhancement
  6. Mobile Operator IoT pricing benchmark
    1. 5.1 Mobile operator IoT pricing benchmark: Chapter overview and key takeaways
    2. 5.2 Research Methodology – Database for IoT pricing
    3. 5.3 Overview pricing analysis: IoT connectivity data prices for MNO and MVNO
    4. 5.4 Comparative analysis of operators for a specific user scenario
    5. 5.5 Cellular IoT connectivity data price by data bands in $
    6. 5.6 Pricing comparison by IoT mobile operator by data band
    7. 5.7 Cellular IoT connectivity data price by technology in $
    8. 5.8 Pricing comparison by IoT mobile operator by technology
    9. 5.9 Cellular IoT connectivity avg price per MB by data bands in $
    10. 5.10 Pricing comparison by IoT mobile operator by data band and MB
    11. 5.11 Cellular IoT connectivity avg price per MB by technology in $
    12. 5.12 Pricing comparison by IoT mobile operator per technology and MB
    13. 5.13 Cellular IoT connectivity plan price by data bands for MNO in $
    14. 5.14 Cellular IoT connectivity plan price by data bands for MVNO in $
    15. 5.15 Pricing comparison by IoT mobile operator
    16. 5.16 Price per 1 MB+ per 1 SMS by data bands for MNO in $
    17. 5.17 Price per 1 MB+ per 1 SMS by data bands for MVNO in $
    18. 5.18 Pricing comparison by IoT mobile operator per data band
  7. Market trends and challenges
    1. 6.0 Market trends and challenges: Chapter overview
    2. 6.1 Market trends
    3. 6.2 Market challenges
  8. Methodology and market definitions
  9. About IoT Analytics

Authors

Kalpesh Baviskar, Satyajit Sinha

Questions answered

  • How large is the market for cellular IoT mobile operators (MNOs and MVNOs) and how is it expected to grow until 2030?
  • How many cellular IoT connections are there and how are they distributed amongst various cellular IoT connectivity types?​
  • What does the competitive landscape of MNOs and MVNOs for IoT look like?
  • How do IoT pricing plans for 22 key operators differ by the type of operator and type of cellular IoT connectivity?​
  • What are the average prices of cellular IoT connectivity for different operators?​
  • What are the key differences in pricing models and plans offered by MNOs and MVNOs?​
  • What 15 parameters influence IoT connectivity billing and pricing from an operator perspective?​
  • What are key emerging trends for MNOs and MVNO?​

Related reading

Companies mentioned

A selection of companies mentioned in the report.

1nce

1oT

AT&T

Deutsche Telekom

KDDI

KT Corp

LGUplus

NTTDocomo

Onomondo

Orange Egypt

Poste Italiane

SKTelecom

Sierra Wireless

SoftBank

Soracom

Telefonica

Telia

Telstra

Verizon

Vodafone

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